Digital File Specifications

This section of our website outlines digital file formats accepted by W.A. Fisher Advertising & Printing for use in production. Along with your digital files, you should provide a proofed hard copy of the work to ensure accurate production of your project. In some cases, a proofed PDF file can be accepted in place of the hard copy.

You may also read our supplemental PDF that provides (advanced) tips for creating your own digital files to be used in high-quality offset printing.

Any digital files provided to W.A. Fisher Advertising & Printing must include all parts necessary to re-produce in our pre-press software. This includes all fonts, images and any other linked documents as outlined below. Where applicable, all images and documents should have a resolution of no less than 300dpi at its intended size unless specifically stated otherwise below. All full-color images and colors must be saved in the CMYK color space with the exception of Pantone or spot colors. All grayscale images should be saved as grayscale, not color. All black & white images should be saved bitmapped. Be sure to read this section of our website in its entirety before submitting digital files to W.A. Fisher Advertising & Printing.